I believe that part of the problem with convincing elders, and many younger people for that matter, is that people haven't been inside a modern assisted living center. Deep inside their gut, they harbor the outdated image of an "old folk's home." They consider a move from the family home one more step away from independence and one step closer toward death. They think a move to assisted living signifies to the world that they now have the proverbial "one foot on a banana peel and one foot in the grave." This image and mindset is stubborn.